Increasing numbers of government loot box bans seem to have brought that particular gambling-like microtransaction system into decline, but the practice in general is by no means disappearing. Navigating almost any video game today brings with it the temptation to purchase in-game items with real money. Instead, Oblivion's Horse Armor was just called "bad DLC." But it ended up kick-starting of one of gaming's most hated and most lucrative business tactics. Microtransactions are everywhere in today's video games, but when The Elder Scrolls 4: Oblivion's Horse Armor DLC caused controversy in the gaming community, microtransactions were a new concept. In 2006 - a year after the Xbox 360's launch - the term "microtransaction" wasn't even widely known.
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